#FollowFriday: Sealy Mattress

Our “Best Of” series continues with Sealy Mattress’ tagline of “Whatever you do in bed, Sealy supports it”. Connect with Sealy on Facebook, Twitter, and YouTube. The power of a tagline can’t really be overstated. It either inspires imagination and loyalty or a roll of the eyes and a dismissive wave of the hands. Or, … Continued


#FollowFriday: Kmart

Our “Best Of” series returns this week as we highlight Kmart and its amazing play on words campaign. Connect with Kmart on Facebook, Twitter, and YouTube.  We love all sorts of ads. Ones with flashy special effects. Ads with huge sets and budgets. Our favorites always end up being the most clever. The new campaign from … Continued


#FollowFriday: Orphea – Publicis – Adverblog

We have a bonafide conundrum this week. The focus of this week’s post has no social media presence we can find. At least none in English. So, while we want you to connect with Orphea (the brand) and Publicis (the agency) that will prove difficult for most of our readers. Instead, we’ll direct you to connect … Continued


#FollowFriday: The Shelter Pet Project

Our “Best Of” series continues this week with The Shelter Pet Project and its wonderful PSA from last year. Connect with this important cause on Facebook and Twitter. We have a terrible confession to make. The Caledon Virtual family is fractured. It’s true. A debate that has raged for millenia has splintered our happy family. … Continued