How to Create an Effective SAP for your Business’s Social Media Calendar

How to Create an Effective SAP for your Business’s Social Media Calendar

What Is an SAP? An SAP (strategy action plan) outlines how to turn thoughts or ideas into reality.  When we create an SAP for social media posting, we are aligning the brand’s social medial messaging with any other marketing efforts
Read More
Effective Small Business Marketing During a Global Crisis

Effective Small Business Marketing During a Global Crisis

Running a business during a crisis is stressful. There are more demands on your time than normal, and the overwhelming noise of questions in your head can be deafening. You may even feel paralyzed, wondering which major issue or problem
Read More
The NHL Capitalized on Twitter to Market the Stanley Cup Final

The NHL Capitalized on Twitter to Market the Stanley Cup Final

If you follow sports, you probably follow sports on Twitter. Many fans find the social media site featuring a little bird to be a fun place to turn when watching games because of the opportunity it offers for real-time interaction
Read More
New Instagram Updates!

New Instagram Updates!

Do you have any big plans for the summer? Yeah, lots of changes in store? Probably not as many as Instagram does. It seems like the rapidly growing social media platform is making a new change every week. Since you’ve
Read More