How to Create an Effective SAP for your Business’s Social Media Calendar

What Is an SAP? An SAP (strategy action plan) outlines how to turn thoughts or ideas into reality.  When we create an SAP for social media posting, we are aligning the brand’s social medial messaging with any other marketing efforts by outlining our scheduled social media posts in calendar format. The social media world is … Continued


Effective Small Business Marketing During a Global Crisis

Running a business during a crisis is stressful. There are more demands on your time than normal, and the overwhelming noise of questions in your head can be deafening. You may even feel paralyzed, wondering which major issue or problem to tackle first as you try to stay afloat. If you have any business problems … Continued


twitter and nhl logos

The NHL Capitalized on Twitter to Market the Stanley Cup Final

If you follow sports, you probably follow sports on Twitter. Many fans find the social media site featuring a little bird to be a fun place to turn when watching games because of the opportunity it offers for real-time interaction with other fans who dish out trash talk and share funny images. Even outside of … Continued


Instagram Updates

New Instagram Updates!

Do you have any big plans for the summer? Yeah, lots of changes in store? Probably not as many as Instagram does. It seems like the rapidly growing social media platform is making a new change every week. Since you’ve started reading this, Instagram has probably already added something new. Most of the businesses have … Continued