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Build a Better
Buyer Persona

A step-by-step guide to building a better buyer persona to boost your inbound marketing results.

From Your Friends at Caledon Virtual

Creating buyer personas plays a vital role in successful inbound strategy.

The buyer persona is a semi-fictional representation of your company’s ideal buyer.  It is used to understand your customers better, so that you can create content more suited toward their specifications.

Thanks to enhanced data-collection capabilities and clarified communication efforts, all it takes to know your audience is asking!  Turn the raw digital data you already have into valuable insight, which you can use to improve your business.

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