Nelly Roach


Nelly Roach has an enormous brain. She has to, otherwise the amount of wisdom she possesses becomes impossible to explain. As one of the co-founders of Caledon Virtual, Nelly sets the course for the company. With many years of marketing success and experience to draw on, she positions clients for unheard of success and wins their lifetime loyalty.

With more than 20 years of business and marketing experience, Nelly has shaped the future for client after client. A client who wanted a national presence now has an international presence because of work Nelly performed. In Caledon Virtual’s second year, she increased business 135% with no employees. The bottom line? When you need something done, you call Nelly.

When people recommend Nelly, it starts with the professional success she’s helped them achieve. It quickly moves to the qualities she embodies. Words such as service, trust, creativity, and vision are commonplace when clients recommend her. Which is always. Her hard work ethic shines through in all she does and was instilled in her from a young age. A degree in math and accounting from the University of Guam gives her the analytical mind required to see the big picture while focusing on the details that lead to success.

Nelly’s love of her community shines through in her volunteer work and her recognitions. She served as president of the Rotary Club of Columbia Northwest just 3 years after joining, and becoming the 5th woman to serve as president in the organization’s 40-year history. She is currently president of the Phoenix Health Programs board of directors where she led efforts to identify a new executive director and increased private pay services to record levels. She’s been a finalist multiple times for Businesswoman of the Year and has won Mom and Wife of the Year in the Roach household many years in a row.

Featured blog

By Nelly Roach

Ten Things My Dad Didn’t Say, But Did

My father retired on his 50th birthday.  He had only two jobs in his entire lifetime:  picking peaches and strawberries on a farm from the time he was 7 until he was 18, and then he joined the military.  For 32 years, my father climbed all sorts of ladders and found himself on a firefighter … Continued

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J. Michael Presents WordPress at POMA Conference

Creative Director J. Michael Roach presents a workshop and seminar on WordPress and the Art of the Blog next week for the Professional Outdoor Media Association‘s Fifth Annual Business Conference in La Porte, Indiana. POMA members including outdoor journalists, photographers and product manufacturers will learn how… WordPress is changing the way we communicate with our … Continued

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