J. Michael Roach

Creative Director

J. Michael Roach has dedicated his professional career to marketing, branding, and having fun while excelling at both. In his 18-year career, he has founded three companies including Caledon Virtual, directed countless marketing campaigns, and told millions of jokes. Some of them were even funny.

Michael’s philosophy is somewhat dichotic as the creative process drives him in his work, yet he focuses that chaotic process to produce work that demands attention. Using the mantra of “Who knows where thoughts come from”, he entertains all ideas until one that perfectly aligns with the client’s needs arises. This process allows the freedom to think freely and uninhibited while maintaining focus on what goals need to be achieved with each project.

In addition to serving as President + Chief Strategist for the IDPgroup agency and the Creative Director for Caledon Virtual and it’s subsidiaries, Michael served as Brand Manager for Battenfeld Technologies, an industry leading manufacturer of shooting, reloading, gunsmithing and gun cleaning supplies.

Michael’s dedication to his craft has taken him from the lowest of lows in business to earning him several awards over his career. Those include being a national finalist for the Silver Microphone (radio advertising) Award, 16 award winning website designs, and 12 award winning print designs. He has also been named AAF Member of the Year in 2009, won AAF Best In Show once and Best of Interactive three times, and many other ADDY awards.

He is married to his wife Nelly and has three kids and hates QR codes.

More About J. Michael Roach

Featured blog

By J. Michael Roach

The Future of SEO

Google recently celebrated its 19th birthday, demonstrating that search is neither a new fad or an old concept. It plays a significant part in every aspect of our lives. Have a question about how something works? Google it. Need directions to the nearest Starbucks? Google it. Search has become a fundamental part of how your … Continued

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Come Celebrate With Us!

We hope you can join us to toast the holidays and take a moment to reflect on a great year. This is a time for friends and family — the friends and family of Caledon Virtual. More information: Map / Directions

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