Your Digital Presence
While our clients recognize the need for a social media presence, they also realize that they don’t have the time or manpower to implement an effective social media strategy for their business.
That’s where Caledon Virtual comes in.
As a digital marketing agency, we are always keeping at least one finger on the pulse of the ever-changing social media landscape.
Why Social Media?
Social media can help build brand awareness for your company, as well as target and engage the right demographic on various platforms through strategically thought-out messaging. Through social media advertising, you can reach potential customers as well as improve brand awareness in your area.
Social Media Strategy
Our digital strategists create SAPs, or Strategy Action Plans, that map out social media posts and campaigns across a variety of platforms for the month ahead. We work with our clients to establish monthly themes and goals and create engaging and scroll-stopping posts surrounding those goals to capture your audience’s attention.
Social Media Management
Creating a social media strategy is more than just writing a few posts for the month and calling it a day. A good social strategy requires daily management, whether it’s responding to comments, joining the online conversation or monitoring ad campaigns. Our team keeps a close eye on your accounts and engages with your audience to continually build your brand.
Social Media Advertising
Social media has become a pay-to-play atmosphere for brands. Meaning that social platforms have made it increasingly harder for brands to receive organic results. That being said, we can create advertising campaigns to accelerate your message, generate leads, increase awareness and more by using tried and true social media best practices.
Our team will work with you to create a detailed target audience that accurately represents your consumers and serves highly engaging ads with strong visuals to that audience using the social platform that resonates with them. Whatever your business goals are, our team will help you reach them faster through advertising on social media.
Social Media Analytics
Each month, we will report on the status of our social media efforts. This will include an analysis of how posts performed, engagement levels, number of likes and followers, website traffic and form submissions from social media, and other analytical data about the campaign. We’ll use this data to continually adapt our efforts on social media for your brand.
Contact us to discuss your social media marketing strategy, and how our team can help your business prosper through Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and other social media platforms.