Lead Programmer Job Opening
We have a gaping hole in our soul. We’re looking for a new lead programmer since our last one is walking the earth (we think he probably watched Pulp Fiction one too many times). In any case, we need someone to … Continue reading →
On Friday May 10th, 2013 the world changed forever. No longer was it beholden to a sad pair of stagnant yellow rain boots. The world demanded more. It demanded style! Sass! And a certain “je ne sais quoi” when wearing … Continue reading →
- Lead Programmer Job Opening
#FollowFriday: Johnnie Walker
14 Jun 2013
Our “Best Of” series this week highlights some TV ads from Johnnie Walker. Connect with them on Facebook, Twitter, and YouTube. What’s your favorite TV show? That’s really the start of a very long discussion as there are so many fantastic … Continue reading →
- #FollowFriday: Johnnie Walker
Stand By Your Brand
In case you hadn’t heard, most of the Internet (and America) has been involved in a debate over the merits of Chick-Fil-A and its stance on gay marriage. Some have sworn
off the chain, while others flocked (no pun intended) to stores yesterday to show their support. Regardless of how you feel about the topic, one thing is incredibly clear:
Taking a stand and giving your customers the opportunity to stand with you is a good thing.
Being divisive can be a great tactic for your brand. Think of how many sides we’re asked to take every day amongst brands. Coke vs. Pepsi. Chevy vs. Ford. Budweiser vs. Miller. Obama vs. Romney (Oh yes. Politics is most certainly a brand). These brands demand we take a side between them, and that we remain loyal to them.
Asking your customers to side with you can be a winning strategy. While we don’t recommend that you give an interview to a publication tying your personal beliefs to your brand like Chick-Fil-A did, the wide support they saw throughout the country yesterday is proof their brand hasn’t been harmed. Chick-Fil-A didn’t panic in this situation. It stuck by its beliefs, and by doing that asked its customers to stand alongside.
How can you ask your customers to take a stand with your brand?
Image courtesy of Karen Fesler
UPDATE: This post originally said Cathy conducted an interview on a nationally syndicated radio interview. That was incorrect. The interview in questions was done by the Baptist Press.