Your website design is based on many factors, including user experience and user interface research. Both are used to help us determine where to place various information and elements based on how your target audience normally interacts with other websites in your industry.
Our Design team’s goal is to create a super user-friendly website layout that both people and search engines will love. It should be easy for prospects to find what they’re looking for on your website, and the presentation of that information is very important.
We have experience with the finer details of social media and understand how to strengthen your online identity. No longer will you spend hours poring over web traffic reports, or racking your brain for attention-grabbing posts. Our writers and designers are committed to the unique voice of your business, and will create relevant content to draw in more prospective customers!
The digital team at Caledon Virtual consists of well-qualified SEO professionals who live and breathe Search Engine Optimization. We study Google’s very own SEO best practices and Search Engine Optimization Guidelines.
Do you know what people are searching to find you—or your competitors? Our SEO team researches this information when working on optimizing your website. We’ll determine what people are searching, and how to reach them most effectively.
Pay-per-click marketing refers to the process of “paying” for clicks by generating users to your website through advertisements. Every time a visitor “clicks” and is directed to your website, you pay the search engine a small fee. PPC campaigns should be planned carefully, outlining specific key words that will correlate with your business’ search results.
Our team has expert knowledge regarding PPC, with the ultimate goal of getting your business to the top of Google’s search results page, to get you those leads and sales!
Retargeting is a form of marketing that targets consumers based on their previous actions. Our team implements retargeting to select content that will drive the most engagement and increase conversion rates! We can help keep your brand on the forefront of traffic even after users leave your website!
On The Blog
- Utilizing Social Media Videos for Your Brand 4 months ago
- We See a Starbucks Crystal Ball Frappuccino in Your Future 4 months ago
- Marketing With a Purpose: Caledon’s Internal Startup Day 4 months ago