Steve’s Pest Control is a family owned and operated company that provides local pest control and elimination services. Founded in 1988, Steve’s has grown to become one of the largest independently owned pest control businesses in Mid-Missouri. The company’s success comes from their pest-free guarantee and dedication to providing excellent customer service. They pride themselves on being “a friend in the pest control business.”

Challenge

“Now you’ve got a friend in the pest control business… Steve’s Pest Control!” It’s the local jingle that gets stuck in EVERYONE’S head. While no one could mistake a Steve’s Pest Control ad on the radio, there were other aspects of their marketing that needed to be elevated. Steve and his team tasked Caledon Virtual with creating a new website, while also integrating his digital marketing strategy through SEO, paid search and social media.

Game plan

The company and our team discovered that there was high competition online in the area for pest control services. So, we knew what we had to do. Our team of digital strategists came up with a game plan to increase both search engine rankings and bring in more leads to the newly designed site. We also tied our social media strategy in with these efforts, running campaigns to bring more traffic to the site and engage with current and potential customers to build loyalty.

Solution

Our solution included a fully-integrated digital marketing strategy, along with a mobile-friendly and easy-to-navigate website. We know that an optimized website is the foundation for a company’s marketing efforts, so we utilized on-page and off-page SEO best practices to ensure that organic search results and rankings increased. Our digital team also utilized paid search ads, targeted for relevant keywords to increase qualified leads from people who are already looking for pest control services in the area. Our social media strategy was the icing on the cake, generating more awareness in the community and establishing a two-way communication channel between the brand and its followers.