Kliethermes Homes & Remodeling: Marketing Case Study

Kliethermes Homes & Remodeling Inc.

Kliethermes Homes & Remodeling Inc. is a construction and development company that builds new homes, rental property, remodels existing homes, develops commercial rental property and develops land for sale as residential and commercial building lots.

Challenge

Kliethermes Homes & Remodeling Inc. was looking for marketing plan that would drive its target audience to the website to help increase sales and growth of the company from its current size. Their goals were to increase brand awareness and recognition, while gaining community buy-in of staff and services.

Game plan

Caledon Virtual’s game plan included defining and maintaining a focal marketing strategy. We set out determining the client’s target demographic and strategizing on ways to influence and convert that audience through inbound marketing. We utilized strategies that included social media, SEO, PR, branding, paid advertising and content marketing to attract more online users to their business.

Solution

We created a full multi-platform marketing campaign, which we updated every year in order to stay up-to-date and relevant to recent trends, and allocated the yearly budget accordingly to reach the organization’s goals. By executing our strategy with diligence and precision, our team and the client held quarterly and yearly brainstorming meetings to define goals for the upcoming year and make edits to the current strategy to further push for success in attaining goal levels.

Results.

Kliethermes Homes & Remodeling increased their revenue from $256,000 to $2.1 million in 15 years. Our marketing efforts brought the brand from virtual and digital obscurity to the number one remodeling contractor in the market.

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