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Branding Your Company

#brandchat is a weekly Twitter chat all about branding. How to do it, best practices, you name it in relation to branding, and it gets talked about. This week’s session was an open chat with the question asked; “How do you define branding?”. That’s a very interesting question.

First, let’s take a look at how branding is defined in Merriam-Webster’s Dictionary:

The promoting of a product or service by identifying it with a particular brand

That’s, um…a bit bland. But what else would you expect from a dictionary, right? It’s not that it is WRONG per se, but it leaves a lot out of the picture.

We believe branding is defining who you are as an organization. Finding your core values and implementing them throughout the organization. That will then have an affect on how your organization represents itself to clients, colleagues, and the rest of the world in general.

Your brand is more than a logo or a slogan.

It is about how your organization conducts business, the type of people it hires, and how it interacts with the world. In short, your brand defines who you are as a company. How do you define branding? Let’s hear it in the comments!

And, we’d be remiss if we didn’t say that we would love to help you figure out your corporate branding. If you feel it’s stagnant or doesn’t represent what your organization is all about, get in touch with us so we can talk.