Social media marketing, when done right, can elevate your haunt to the next level. Social media gives you the opportunity to engage with your fans, reach new prospective customers, showcase your brand and so much more.
To some, social media can seem like a daunting task that requires much effort and time, with little advantages. Because social media appeared and grew so quickly over the past few years, many haunts simply have a lack of understanding on how to achieve positive results through social media.
But have no fear – social media is not as “scary” as you think. In fact, it can actually decrease your marketing costs overall (more on this later) and can grow your haunt’s following and customer base substantially this season.
Here are just a few of the ways social media can elevate your haunt:
Increased Brand Recognition
Every opportunity you have to showcase your haunt and maximize your brand’s visibility is valuable. Much like your website, your social media profiles are new channels to highlight your brand’s voice and offerings. With social media, however, potential customers don’t have to go out of their way to search for your website online in order for you to get noticed. Social media allows you to put your content and message out into the world where billions of users are waiting to consume. It simultaneously makes you more accessible for new customers and makes you more familiar and recognizable to current customers.
More Opportunities to Gain Customers
Every post you make on social media is another opportunity to gain new customers. When you build your following, you’ll be able to speak to new, old and prospective customers at the same time. Not every interaction with your haunt on social media will result in a conversion, but every positive interaction results in increased likelihood of an eventual customer. The number of opportunities you have to share a video, photo or post of your brand increases the chances of gaining a new customer.
Improved Brand Loyalty
Social media allows your customers and potential customers to grow familiar with your brand. Through your posts, you put a voice and face on your haunt and in turn, your followers begin to trust you and get to know you a little more. Social media allows you to directly connect with your audience, and in turn your audience feels more connected to you. An honest and open social media strategy will result in customers who are loyal and committed to your haunt.
Higher Conversion Rates
Brands become more humanized when people can interact with your brand on social media. Much like with increased brand loyalty, people are more likely to become a customer if there is a voice and face attached to your haunt. People like doing business with people, and social media allows your haunt to have a human voice. A study from HubSpot also shows that has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand.
Increased Traffic to Your Haunt Website
Without social media, people will not be able to reach your website without already being familiar with your brand, who are searching for you online or find you in search engines for keywords your site is already ranking for. Each social media profile you have creates a path to your website, and each post you share with a link to your website can bring in prospective customers. More website traffic results in more leads and ultimately more customers.
Better Search Engine Rankings
Google and other search engines use a variety of signals to determine which websites rank in search results for various keywords. One major factor is social signals, which can let search engines know just how popular and credible your haunt is. Once you build up a following on social media and begin to increase traffic to the website in result, your site will begin to improve its ranking in search. The more people share your content and engage with your brand on social media, the more Google will favor you in search engines over other local haunts.
Decreased Marketing Costs
According to a HubSpot report, 84% of marketers found that as little as 6 hours of effort per week on social media was enough to increase traffic to the website. This is a small amount of time on a channel that can reach thousands of people each week. Social media is also free for the most part. Paid ads are extremely effective as well, and boosting a post or creating an ad for as little as $10-$20 has the potential to reach thousands of targeted audience members. Social media is an extremely affordable way to generate new customers and maximize your haunt’s following overall.
Better Customer Experience
Social media allows you to better interact and communicate with your customers. Much like phone calls and emails, social media gives you another platform to showcase your customer service. Social media gives you the opportunity to run promotions, respond to customer concerns and praises, and ultimately enrich your relationship with your customers overall. This personal experience lets your audience know you care.
Gain Customer Insights
Social media is the number one platform to engage with your customers. You have the opportunity to perform surveys to get customer feedback on how to improve your haunt. You have the ability to generate and respond to reviews from customers. Through engagement overall, you’ll be able to gain valuable insight on your followers – their gender, age, interests, location, how they behave, etc. You can then segment your content to be distributed to various audience to maximize this engagement. You can measure the success of certain campaigns and promotions and gain overall knowledge on what’s working and what’s not.
Elevate Your Haunt with Social Media
If you’re not utilizing social media currently for your haunt, you are missing out on some huge opportunities. The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more website traffic, more leads and ultimately more customers! If you’re looking to elevate your haunt and take it to the next level, feel free to contact us today for some extra guidance.
